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Creative Writing Brief
Let's Talk About - Your Company
Give a brief overview of your busines
What problem are you trying to solve?
What is/was your go-to-market success?
What do you want [your brand] to be known for?
What are your strengths, weaknesses, opportunities, and threats (SWOT analysis)?
Who are your main competitors in the space?
Let’s Talk About - Products & Services
List your products and/or services:
List your product/service features and benefits:
What’s your ‘Aha’ moment?
What are the main actions you want customers to take from your website/ emails/landing pages/brochures?
Share any additional thoughts, links or resources about your business, products and services.
Let’s Talk About - Your Audience
Describe your ideal customers.
What can customers get from [your company] that they can't get from competitors/other resources?
What does it say about someone who uses [your company]?
What annoys your ideal customers, leading them to need your product or service?
How will your ideal customer's everyday life improve after [your company] helps solve the problems described in the previous answer?
What are customers' objections to using your products/ services? And what would be your response?
Which of the descriptions best represents your ideal customer’s state of awareness?
<b>Most Aware</b> // They know your service very well and want to know “the deal.”
<b>Product-Aware</b> // They know what you sell but are unsure if it’s right for them.
<b>Solution-Aware</b> // They know the result they want but aren’t aware that you can provide a solution.
<b>Problem-Aware </b>// They sense they have a problem but aren’t aware there’s a viable solution.
<b>Unaware</b> // No knowledge except their own opinion.
Share any additional thoughts, links or resources about your audience.
Let’s Talk About - Brand & Voice
What are you trying to communicate, and why?
Describe how a potential customer feels before they get in front of your brand.
How do you ideally want someone to feel after using your product or service?
Write all the words and phrases you use to describe [your company] with close friends and team members.
What words or phrases would make you roll your eyes when you hear someone discussing your brand?
What are the core values that drive you?
Two years from now: What does [your company] look and feel like?
If you had to choose one celebrity/personality to narrate your brand, who would it be?
If you had to describe what [your company] does to a kindergarten class, what would you say
A family member you haven't seen in a long time asks, "what's your business?" How do you answer so they understand and are even impressed?
Are there any examples of branding/marketing messages that you like from other brands (regardless of the industry)?
Do you have a link or resource to review customer testimonials?
Share any additional thoughts, links or resources about your brand & voice.
Let’s Talk About - Design
Please list your pages (sitemap)
Home
About
Blog / News Individual
Blog / News Land
Bookings / Reservations
Charity / Community
Certifications
Clients
Contact
FAQs
Gallery
Location
Media Page
Members
Menu
Pricing
Privacy notice etc
Product category
Product listing
Services (B2B)
Services (B2C)
Services (all)
Services (individual)
Team
Terms and condition
Other
Do you have any existing style guides and guidelines?
Do you have any style preferences that you do/do not wish to include?
What do you consider to be an effective or relevant design?
More imagery than type (or vise versa)
Product, multiple solution or company focused
Case studies, long format
Sleek, minimal design
Customer testimonials
Data capture
Illustration, vector design
Video
Target audience, younger or older
Modern fonts
Sharp or soft shapes
Strong or soft colours
Scroll effects
Mobile or desktop focus
What are three of your favourite websites (and why)?
What brands excite you the most?
Is there a meaning with your business name that you would like to be present in the design?
Do you have User Experience (UX) data from your customers?
Share any additional thoughts, links or resources about your design.
Let’s Talk About - Social Media
What social platforms do you use (or would like to use)?
What social media is working (and not working) right now?
What is your purpose on social media?
(A) Engage your community
(B) Show you’re a real company (social maintenance)
What are your main objectives with social media?
What resources do you have available for content creation?
Are there any specific competitors or similar campaigns that should be taken into account?
What holidays are important for your business?
Is there a specific CTA that should be included?
What social accounts do you like?
What kind of content do you want on your account?
Define success for your social media.
Share any additional thoughts, links or resources about your social media.
Let’s Talk About - a Specific Project (copywriting)
What is your project's goal?
Who is your campaign's target audience?
What tone and style of writing do you want?
Do you have a specific call to action?
Are there any specific guidelines or brand voice documents to follow?
Do we need to be aware of any competitors or similar projects?
How will you measure the success of this project? Are there any specific metrics you would like tracked?
What are the deadlines for the project?
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1800 835 957
brilliance@belgrin.com.au
Suite 504, Birkenhead Point, 19 Roseby Street,
DRUMMOYNE NSW 2047
Let
‘
s begin
.
Name
Phone
Email
Message
Send
1800 835 957
brilliance@belgrin.com.au
Suite 504, Birkenhead Point, 19 Roseby Street,
DRUMMOYNE NSW 2047
Let
‘
s begin
.
Name
Phone
Email
Message
Send
