Copywriting is the blood pumping through your brand’s veins. It can be many things; savvy, playful, edgy, informative, long, short, BUT – if your copywriting is not serving the brand – what’s it doing?
We know copywriting can be challenging to craft. After all, you’ve got a great product, a Facebook page, Google Ads and a functioning website – what more do people want?
People want brands to speak their language. And we don’t just mean in English. Copywriting that resonates knows its audience, is tried & tested and consistent.
Inconsistency is the most common branding blunder. Brands are harmed by it, and customers are left confused.
At Belgrin, we build brands. Feeding a brand’s personality into copywriting is just another day in the life of a Belgrin marketer.
Every word published is assembled to stand out amongst its competition. Is it a bird, a plane? NO! It’s Belgrins copywriting on a billboard.