Social Ads Briefing Form

Social Briefing Form

What is the objective of your ad campaign? Are you looking to increase brand awareness, generate leads, or drive sales?

Who is your target audience? What demographic characteristics and interests do they have?

Which social media platforms do you want this campaign on?

What is your budget for the ad campaign?

What type of ad format do you want to use (e.g. image, video, carousel, etc.)?

What is the timeline for the ad campaign? When do you want it to start and end?

What metrics will you use to measure the success of the ad campaign (e.g. impressions, clicks, conversions, etc.)?

Do you have any existing content or creative assets that can be used in the ad campaign?

What is your unique selling proposition (USP)? What sets your product or service apart from your competitors?

What call-to-action (CTA) do you want to use in the ad? What do you want the viewer to do after seeing the ad?

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